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Rising RTX 4090 prices suggest retailers are preparing for 5000 series

Is the RTX 4090 on the way out?

Updated: Sep 23, 2024 10:37 am
Rising RTX 4090 prices suggest retailers are preparing for 5000 series

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New reports from the German market have showcased a rise in RTX 4090 prices this week, suggesting the market could already be preparing for the upcoming 5000 series launch.

It’s been two years since Jensen Huang showcased the brand’s hugely impressive RTX 4090 to the world, with the flagship GPU quickly becoming one of the most sought-after products on the market. Since then, the RTX 4090 has seen plenty of price fluctuation over the past 24 months, with the card finally seeing a decline in more recent months.

Sadly, that trend looks to be over – especially in the German market – as new reports suggest retailers are preparing for the arrival of the brand’s new RTX 5090. This comes off the back of leaks earlier last week that suggested the RTX 4090 was actually being discontinued for the same reason, adding some legitimacy to the claims.

Regardless, the RTX 4090 is now apparently on the rise, with prices increasing and stock becoming increasingly difficult to get hold of.

GeForce RTX 4090 German RetailAlternateCasekingMind Factory
20 August 20231590-1670 euros
22 November 20231950-2100 euros
7 April 20241750-1900 euros
22 September 20241850-2000 euros1959-2009€ (2 offers)2304€ (1 offer)2668€ (1 offer)
RTX 4090 pricing. Source: 3Dcenter

Retailers seemingly clear shelves for 5000 series

While nothing has been officially confirmed by NVIDIA, it seems increasingly likely that retailers are clearing stock to make way for the brand’s upcoming 5000 Series launch. As you can see from the table above, pricing has increased significantly over the last couple of months, especially when comparing August 2023 prices to September 2024.

Taking a closer look at the pricing, you can see that the RTX 4090 has increased by around €100 in the German market since April, 2024. Alternate, Caseking, and Mind Factory are all seemingly low on the stock front as well, with only a couple of offers (around €2000-2700) up for grabs.

With RTX 4090 stock being pretty solid in the German market since its launch two years ago, this aggressive decline in availability could highlight an official unveiling sooner rather than later. Of course, that is pure speculation, but one would have to assume that is the case based on the current state of affairs.


For as long as he can remember, Charlie has always been interested in computers and gaming. It all started with the Sega Mega Drive and then evolved into PC gaming in his early teens.

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